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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

Pattern 130
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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future.

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Profit from Drytac’s pattern coating science

Drytac

Taking this a step further, Drytac, which offers products across all the main adhesive technologies, has developed a pattern coating process to apply adhesive in dots, lines or various differing shapes to offer maximum performance to customers. Another advantage of pattern coating is the reduced consumption of adhesive products.

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“We can’t afford it” and other plus-size fashion excuses designers make

Inside Retail

We, like many others, curate our Instagram feed and focus on things that make us feel good. But for argument’s sake, just what is the impact on designers’ bottom lines? Of course there are the initial pattern making and grading costs, so we’re not suggesting this is a cost neutral decision. Brands that don’t cater to us?

Other 147
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Using AI workforce tools can boost margins, inspire staff, satisfy shoppers

Inside Retail

Better still, such an approach can boost the bottom line: Zebra’s research shows that retailers using intelligent labour forecasting to optimise staffing to customer traffic can boost their sales margin by up to 2 per cent. The solution offers management real-time visibility of the status of all tasks, including completion rates.

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EBBA references modernist architecture at WatchHouse coffee shop

Dezeen

The store interior references modernist architecture Having previously completed several other stores for the brand, EBBA was tasked with transforming an empty unit in the landmark office development into an inviting space aimed at attracting visitors from the adjacent lobby.

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Christian de Portzamparc wraps Dior flagship store with "resin shells" in Geneva

Dezeen

Display cases line the facade at street level. Read: ArandaLasch creates glowing facade with undulating fins for Dior in Qatar Inside, the spaces were finished with neutral-toned surfaces and wood panelling, which is set off by the colours and patterns of Dior's spring-summer 2024 collection.