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The Cheesecake Shop reveals fresh new look

Inside Retail

Now a new tagline, Happiness Baked Daily, reiterates that point, as does the store layout. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV. It found customers loved the brand but didn’t believe the cakes were baked fresh on site every day.

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Post Covid, department stores are refocusing their menswear offer

Inside Retail

Workwear sales are picking up as life returns to normal and stores are also adjusting their store layouts to include new emerging trends such as genderless fashion. NellyRodi said second-hand fashion will soon develop in the menswear department, also requiring layout adjustments.

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Sephora to open in Westfield Stratford

Retail Focus

The brand is committed to adapting to the needs and cultures of the UK customer, with bespoke to the UK product assortment, UK specific store design and layout and involvement of the local communities, as well as unique social media and communications campaigns.

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Crafting luxury brand narratives through popup stores

Retail Focus

The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. It has designed popup stores with Instagram-worthy moments in mind.

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The Evolution of Retail Formats: Adapting to Environmental and Social Forces

Retail Focus

This transformation can be dissected into several distinct stages, often referred to as disruptions, in which retailers competed on multiple fronts: for physical space, consumer attention, and innovative store layouts and designs.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

They could have put it in a catalogue, or put up some social media posts, but they chose to do a pop-up. A more engaging customer experience is more likely to stick in the customer’s mind – and may get them talking on social media and generating positive word-of-mouth, which can be tough for supermarkets, Grinlonton added.

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Joules - A Flexible Fit…

Edge

The internal layout of the fully accessible buildings have been carefully considered to allow teams to better connect and collaborate, through visual and virtual connectivity of spaces, inside and outside. The open plan areas also feature screens which display company updates and social media.

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