article thumbnail

The power of Invisible PR in retail

Inside Retail

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. From training employees to optimising the store layout, every facet of the retail environment must resonate with the brand’s core values and ethos.

article thumbnail

Top 10 Things to Consider When Conceptualising Retail Store Layout Designs

Greater Group

A carefully crafted retail store layout design , however, can guide customers around a store and provide an enjoyable experience that encourages a connection between those customers and the business. Be sure to consider the following 10 components of retail store layout designs before planning a new space or refitting out an existing one.

Layout 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Try to encourage groups of friends to participate and then you can leverage word of mouth and social media.

Layout 334
article thumbnail

Crafting luxury brand narratives through popup stores

Retail Focus

On the other hand, it helps in gaining a deep understanding of the brand’s target audience’s needs, desires, and aspirations. The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience. The brand’s purpose, its raison d’être, states what a brand “is” and why it exists.

article thumbnail

Sephora to open in Westfield Stratford

Retail Focus

The brand is committed to adapting to the needs and cultures of the UK customer, with bespoke to the UK product assortment, UK specific store design and layout and involvement of the local communities, as well as unique social media and communications campaigns. Hair styling from Dyson will also be on site.

article thumbnail

The Grand Opening: Making a Splash with Your Retail Store Launch

Retail Focus

First Impressions Matter From color scheme to layout design, your retail store must send a clear message: We’re open, exciting, and welcoming! Leverage every communication channel available to you, from local press and influencer partnerships to social media promotions and email marketing. Don’t worry!

article thumbnail

Tips for retail success

Retail Focus

A store’s layout design can communicate a product’s value and price as well as influence how people shop with you. Even if they don’t provide their details, you can still make them feel valued by allowing them to participate in a competition or through social media.

Display 130