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India-Based Jewelry Brand Opens U.S. Store

VMS

Tanishq, an India-based jewelry brand, has opened its first store in the United States. offers gold and diamond jewelry, as well as solitaires and colored stones. In addition, the new store is part of Tanishq’s overall expansion strategy. The 3750-square-foot, two-story showroom in Iselin, N.J.,

Jewelry 97
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Pandora switches to 100 per cent recycled gold and silver

Inside Retail

The new strategy aims to reduce 58,000 tons of carbon dioxide every year. Suppliers have had to switch their operations to only source materials that are certified recycled according to the Responsible Jewelry Council Chain of Custody.

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Jewelry Merchandising Tips for Valentine’s Day

Jahabow

This is an excellent opportunity for luxury gift and jewelry retailers to carry the shopping momentum well into the new year. Of course, you can always save yourself some time by upgrading your glass jewelry display to a more secure model. We offer a variety of display cases, towers, and more for merchandising jewelry.

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3 Ways Independent Jewelry Retailers Can Adapt Post COVID-19

RetailMinded

Jewelry stores, like all other physical stores, have been closed across America since March 2020, and in many cases, retailer jewelers are closing their shutters permanently. While they are hesitant to spend, the majority of them said they would be willing to spend the same or more on jewelry if it is meaningful.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. Make a marketing strategy for your business where you leverage digital footprints to your advantage—decode your customers’ purchasing patterns and tailor your offerings accordingly.

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Tiffany & Co. Hires Cartier Creative Director

VMS

(New York) has hired Nathalie Verdeille, creative director at Cartier since 2005, as its VP, Artistic Director of jewelry and high jewelry, reports WWD. She will assume the role later this year. “In LVMH Moët Hennessy Louis Vuitton is also Tiffany’s parent company.

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Rolex: Scarcity Is Not Our Strategy

VMS

Rolex uncharacteristically offered comment to a recent media report about the shortage of its watches, saying “the scarcity of our products is not a strategy on our part,” Business Insider writes. The post Rolex: Scarcity Is Not Our Strategy appeared first on Visual Merchandising and Store Design. Read more at Business Insider.