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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

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Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

It can boost brand awareness, increase conversion rates, and help retailers encourage customers to share more personal information that can be used to structure more personalised digital marketing campaigns. One of the strategies being deployed by many is introducing gamification into their loyalty solution.

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7 Office Design Strategies To Support Neurodiversity In A Post-Pandemic World

All Work

Office environments can be tailored to better support neurodiverse individuals by incorporating thoughtful design strategies that cater to sensory, visual, auditory, and spatial preferences, thus creating inclusive workspaces that enhance productivity and comfort for all employees. Example of phone rooms. Image courtesy of Elsy Studios.

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Retailers: What Anticounterfeiting and Antipiracy Strategies Work for You? The PTO Wants to Know

Hunton Andrews Kurth

The US Patent and Trademark Office (PTO) has decided to begin a dialogue regarding anticounterfeiting and antipiracy strategies that have already “proven effective” and development of new strategies for the future. Please add information on how those challenges might be addressed.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. Make a marketing strategy for your business where you leverage digital footprints to your advantage—decode your customers’ purchasing patterns and tailor your offerings accordingly.

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Visitation Data now available in GapMaps Live

Inside Retail

Available in GapMaps Live , a powerful cloud-based mapping software used by more than 500 brands across 23 countries to support their network strategies and location intelligence planning, the provision of visitation data enables faster and more informed location decisions based on empirical data. . You can find more information here.

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Amazon Benchmarking – the ANZ brands who topped the list

Inside Retail

Pattern Australia recently released a research study benchmarking 50 brands selling in five product categories on amazon.com.au, including Baby, Beauty, Electronics, Kitchen & Dining, and Pet. In addition, our consulting arm supports the development of brands’ marketplace strategies. You can download the full report here.

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