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“Traditional marketing is undergoing a seismic shift”: Meta’s APAC’s VP

Inside Retail

In an exclusive interview with Dan Neary, Meta’s vice president for the Asia Pacific region, we delved into the company’s strategic focus on the APAC market, a key driver of its global growth. Neary said traditional marketing funnels are undergoing a seismic shift.

Marketing 130
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10 At-Show Marketing Tactics  

Trade Show Booth Companies - Trade Group

To make the most of your trade show experience, you must deploy some sharp at-show marketing tactics that keep you on top of the game. Here are 10 At-show marketing tactics to use at every trade show you exhibit at: 1. Offer valuable resources like white papers, case studies, or industry reports in exchange for contact information.

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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. Often product teams ask for new product or promotion pages to be heavily tagged to report on success. You want to measure only key interaction points.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Beware the Wolf in Sheep’s Clothing: FTC Takes Action Against Apparel Retailer Who Bragged He Could Rip Off Consumers by Ripping Out Made in China Tags

Hunton Andrews Kurth

The FTC continues its pursuit of deceptive Made in USA claims, this time with allegations that company Lions Not Sheep and its owner, Sean Whalen, marketed apparel as being “Made in USA,” “Made in America,” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET” when in fact the products were made in China.

Apparel 98
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The Evolution of Retail Formats: Adapting to Environmental and Social Forces

Retail Focus

Shoppers grew more informed, empowered, and harder to reach, paving the way for the rise of discount department stores that provided lower service at lower prices. They offer one-on-one experiences and employ guerrilla retailing and marketing to engage with their customers on a personal level.