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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy. “As

Marketing 130
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New stores, tailored suits: How Portugal’s Sacoor Group aims to grow in SEA

Inside Retail

We pride ourselves in our training strategy which has a special focus on customer service. It is a premium fashion lifestyle label built on the vision of adding elegance and quality to the luxury market. Customers can sip on coffee from the in-house Sacoor Cafe, enjoy live music and take advantage of complimentary tailoring services.

Tailored 130
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Why teddy-bear brand Steiff sees a big opportunity to grow in China

Inside Retail

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130
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DHL Supply Chain Australia – uncovering retail

Inside Retail

According to Future Market Insights, the returnable packaging market worldwide is set to grow from US$129.7 Strategies like the use of environmental dashboards, solar power, recycling, waste management, and rainwater capture are being adopted to reduce carbon emissions and contribute positively to the environment.

Tailored 130
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How Toys ‘R’ Us aims to bring joy and wonder back to the brand

Inside Retail

For example, we’re looking at ways that our AI can help gift-givers choose something that’s perfect for their specific loved one. PC: Product innovation and differentiation is crucial in the toy industry, to ensure that we remain relevant and have a unique offering for the market. There’s so much fun to be had in marketing toys.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.