Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled
Inside Retail
APRIL 25, 2021
Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. This included the images on in-store photos, gift cards and shopping bags. A new, brighter store design was introduced and it quit playing loud, thumping music in its shops.
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