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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

IR: What about social media? Our main customer is the 25-34-year-old woman and the bracket above, so she’s very much the Instagram user, getting onto TikTok, and the fastest growing segment there, but still not heavily dominating that space. I think that’s how it feels non-intrusive and more engaging.

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How social media filters are designed

Design Week

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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How voice is forcing brands to rethink social targeting

Inside Retail

Just a few short months after talk of audio-based platform Clubhouse lit up news feeds across social media, Facebook has taken the plunge into audio, last week announcing a range of new products to challenge the newcomer. Social media is completely dominated by news feeds. In Clubhouse] there’s no feed at all.

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How Halara uses machine learning to make just the right amount of activewear

Inside Retail

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market. Another factor behind the brand’s success is its social media presence.

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New store for viral hit Humble Crumble celebrates the brand and process

Retail Focus

Using colours and materials that reflect the ethos of the brand, the new home of crumble has been created to serve the rapidly growing fan base and provide an improved experience for the company’s social-media savvy clientele. We can’t wait to see how it is captured by people across social media.”

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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Retailers within the pharmacy sector are evolving and exploring ways to best cater to consumers with the creation of one-stop-shop pharmacy retail spaces and superstores. Priceline is another Australian pharmacy that has increased its foothold in the beauty and wellness space under the ownership of retail conglomerate Wesfarmers.

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Creating an effective retail space

Design Middleeast

So, how can a retail space be called successful in given so many factors? Although we add curious elements throughout our designed spaces, functionality, and aesthetic purpose are at the core of our designs.” Every place, every space has a heart that needs to be highlighted. Online prices are harder to compete with.