Petal & Pup marketing lead talks US expansion and social media tactics
Inside Retail
NOVEMBER 22, 2021
IR: What about social media? Our main customer is the 25-34-year-old woman and the bracket above, so she’s very much the Instagram user, getting onto TikTok, and the fastest growing segment there, but still not heavily dominating that space. I think that’s how it feels non-intrusive and more engaging.
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