From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market
Inside Retail
DECEMBER 14, 2022
On the other hand, another report claimed that this could be a US$1 trillion opportunity in APAC by 2025. Social commerce is defined as any form of e-commerce that is influenced heavily by real-time communications, authenticity, trust and community. Line is a good example of the combined power of e-commerce and chat messaging.
Let's personalize your content