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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

How can we quantify aesthetics the way we do other aspects of store performance? Our inability to answer these questions with any accuracy often prevents store aesthetics from being recognised as an essential contributor to other valued metrics used to analyse performance. Yet, how can we appraise the way a store looks?

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Visionnaire blurs the lines between art and design

Design Wanted

Form follows function ” goes the old saying, a design directive prioritising an object’s use before any unnecessary decoration. And yet, for well over a century, artists and furniture designers have turned this maxim on its head, blurring the lines between art and design. Meta-luxury” brand Visionnaire has taken up this same charge.

Art 98
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Italian modernist architecture informs Bottega Veneta store in historic Milan galleria

Dezeen

I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship and to capture the intimacy and the imagination of getting dressed." Green leather chairs and benches are accompanied by custom rounded wood tables and stools to form lounge areas.

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Can independent retailers drive a high street resurgence in 2024?

Retail Focus

Secondly, shoppers are very much social animals who want to touch and feel things, form connections and be entertained. By contrast, independents can command the ‘real person premium’. Thirdly, the line between brands and retailers is blurring.

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How older customers and longer sleeping hours are fuelling Emma’s ANZ growth

Inside Retail

According to Emma Sleep’s ANZ country head Simon Baumgarten, this strategy is in line with the brand’s long-term goal of generating 10 per cent of its global revenue across the Australia and New Zealand market. This is in contrast to European countries such as the UK and Germany, where the brand is already positioned as market leaders.

Marketing 246
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Burberry draws on minimalism at New Bond Street store

Dezeen

Lighting strips were added to the panels at various intervals throughout the store and reference the multiple lines of the signature check. Other combinations of tiling include a dark brown and black rectangular tiles that are similarly organised in a checkerboard formation.

Interior 115
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David Chipperfield Architects designs minimal Akris boutique in Washington DC

Dezeen

Located downtown, a few blocks from the White House, the boutique is lined with white-painted maple panels arranged to look like fabric pleats. White-painted wood panels form pleats across the walls and ceiling. Influenced by the work of Italian artist Bruno Munari , the taut wires form subtle lines across the pleated panels.