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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

In contrast, pharmacy delivery app Medly has opened a waiting room for picking up subscriptions in Brooklyn, New York. The best designers consciously and masterfully use forms and materials to elicit feelings and emotions. They were more likely to judge curved forms as beautiful than sharp, rigid forms.

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Italian modernist architecture informs Bottega Veneta store in historic Milan galleria

Dezeen

I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship and to capture the intimacy and the imagination of getting dressed." Green leather chairs and benches are accompanied by custom rounded wood tables and stools to form lounge areas.

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Can independent retailers drive a high street resurgence in 2024?

Retail Focus

Secondly, shoppers are very much social animals who want to touch and feel things, form connections and be entertained. By contrast, independents can command the ‘real person premium’. Thirdly, the line between brands and retailers is blurring.

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A-COLD-WALL* Lotte Department Store, Jamsil, Seoul set to launch

Retail Focus

Inspired by CAD frameworks, the display’s linear forms and graphic lines intersect with softly rounded signage, branding rendered in both bracket logo and uncondensed type. A nod to the interplay between natural and manufactured forms, contrast continues across surfaces, tactility key to both collection and store fit.

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Lighting – retail’s bright idea

Retail Focus

As it forms part of the functionality and the interior design of a store it plays a critical role. Lighting brings retail stores to life; it adds contrast, provides depth, and turns physical surfaces into breathing objects. “It Low-quality lighting impacts product colours due to colour mismatches or poor colour rendering.

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Akin Atelier houses Gallery Shop at Sydney Modern in "translucent bubble"

Dezeen

The Gallery Shop comprises two resin walls that curve around its displays, with a gap between the two of them forming the entry point. Its walls are constructed of 29 modules formed of 12 tonnes of resin. Stainless steel is used for display plinths, providing a contrast to the warm tones of the resin.

Shopping 101
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Snøhetta creates Holzweiler store informed by Norwegian coastline

Dezeen

The exterior of the store is covered with LED screen "The store features recurring themes of currents, reflections and contrasts inspired by landscapes and coastal movements, a bespoke concept of the forces of norwegian nature playing on our shared heritage," Snøhetta explained.