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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

CB: There were two big points of our strategy that we started to develop during lockdown. The other thing is [SMS] Flows (automated messages), they work incredibly well for us. As a marketer, automation is such a huge thing that you need for your overall strategy. IR: What about social media?

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. The post ICYMI: Here are five strategies to leverage marketable moments in 2024 appeared first on Inside Retail Australia.

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Buckle Up, Retailers: Strategies For Growth During The Most Frugal Holiday Season Ever

RetailMinded

Around a quarter of Brits plan to spend less, while a staggering 52% of Americans admit they can’t afford Christmas expenses at all this year. Many retailers already plan to follow suit, running mass promotions for extended periods in the lead-up to Christmas day. . Tactics To Grow And Protect Cash Flow.

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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Tech Tools: Embracing Digital Solutions for Retail Success

Retailing Insight

An omni-channel approach allows you to build a seamless journey for your customers, whether they’re browsing your products online, visiting your physical store, or engaging with you on social media. Plan for dedicated time to input all your product data, train staff, and integrate with other systems like your accounting software.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

It’s safe to say the platform has some winning strategies that keep consumers coming back. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. An AI-powered promotional strategy. Search engine marketing.