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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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As wine shipments flow into China again, brands face falling alcohol consumption

Inside Retail

“What we plan to ship in this year ahead is sitting in the warehouses here in Australia,” he told analysts on Thursday. The chief executive of Australia’s largest wine-maker, Treasury Wine Estates, said China was a “significant growth opportunity” for Treasury’s higher-priced Penfolds wines.

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Five expert tips for a successful peak season strategy

Inside Retail

Testing When gearing up for peak, ensure rigorous testing of your content and promotional plans on both test environments and in production well in advance. For digital commerce stores on Adobe Commerce (formerly Magento), create all promotions in staging and verify they work before repeating the same steps on production.

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How to create an Effective Merchandising Plan

Compliantia

The good news is, with proper planning, not only can you ensure that the right, in-demand products are available to customers when they need them, but also avoid ending up with excess inventory. This is where a merchandising plan can help. What is a merchandising plan and why should retailers care? Let’s get started.

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Harvey Norman profit falls as lockdowns trim sales

Inside Retail

The solid cash flows generated from operating activities this year will enable us to further enhance and promote our brand locally and overseas to grow our businesses, refurbish our existing stores and invest in our new property acquisitions and pay down external debt.”. “The

Flow 242
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AI-driven solutions take supply chain planning to the next level

Inside Retail

Supply chain disruption may have become a singularly hot topic in retail circles these past years, but a focus on improving supply chain planning and forecasting is far more than just a passing trend. The post AI-driven solutions take supply chain planning to the next level appeared first on Inside Retail.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. One way of driving such feedback is by including it in your email flow to customers post-delivery, including a link to your ratings page.

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