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Inbox to doorstep: Three strategies to elevate your post-purchase experience

Inside Retail

From the moment a purchase is confirmed to when it arrives at the customer’s doorstep, Klaviyo ’s intelligent marketing automation tools track progress and inform customers where their eagerly anticipated purchase is at. These emails are no longer just a nice-to-have – they need to become a key part of your customer service strategy.”

Strategy 290
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How forecasting can enhance cash flow in the retail sector

Retail Focus

Tools which use machine learning and predictive analytics can use information from past sales, foot traffic and online interactions and turn this into insights for the future. Effective cash flow forecasting and management means retailers must look beyond the numbers. After all, how and when was a dataset collected?

Flow 147
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. One way of driving such feedback is by including it in your email flow to customers post-delivery, including a link to your ratings page.

Strategy 130
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Post-BFCM: Four strategies to retain your new customers

Inside Retail

This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers. What were your top-performing campaigns and flows? Set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication. What deals outperformed others?

Strategy 130
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Five Shipping Tips To Benefit Your Ecommerce SMB Strategy

RetailMinded

Today, we’re sharing our top tips on the best ways to optimize your shipping strategy and grow your ecommerce business. Working with the right partners on your shipping strategy can help you avoid costly problems, but companies like DHL also offer useful guides you can use to build a more effective strategy.

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Why retailers are replacing staff with AI bots. Hint: it’s all about the data

Inside Retail

Instead data flow shapes them personally, and they develop what we recognise as experience or expertise. Because a business that runs on data flowing in smooth loops is essentially an equation. At stake is the hidden lifeblood of the 21st-century business: data. AI thrives on data.

Flow 147
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The future of green finance in the UK: UK Government publishes updated Green Finance Strategy

Eye on ESG

On 30 March 2023, the UK Government published an updated Green Finance Strategy (the “ Strategy “). Key themes The Strategy discusses how the UK Government intends to achieve these objectives via three chapters: (1) Foundations; (2) Align; and (3) Invest.