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Six must-have email marketing flows to elevate your customer journey

Inside Retail

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130
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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Look to connect with playful humour.

Marketing 130
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Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

In 2019, she teamed up with The Blow founder Phoebe Simmonds to launch The Memo, an e-commerce site that stocks the best baby and maternity products on the market without any of the clutter, infantilising language and judgement that customers encounter elsewhere. All about the flow. flow was really important,” Casey said.

Marketing 246
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“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy

Inside Retail

“You could say we’re like a florist, but you get to eat our bouquets when they arrive, so it’s a product that combines the best of gift-giving and floral giving in one delivery,” Edible Blooms co-founder and managing director, Kelly Jamieson, said. Strawberries are dipped in chocolate and presented in a gift box. “We

Strategy 130
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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

Storefront traffic flow has increased, and we will be closely monitoring conversion to fully understand the impact AR technology has on customer shopping habits.” While Oroton is the first brand in Australia to bring Zero10’s smart mirrors to market, other brands have been experimenting with similar technologies.

Fashion 290
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From Bondi to Perth, here are six standout store openings

Inside Retail

Candice Rose-O’Rourke, co-founder and head of marketing at Zulu & Zephyr, told Inside Retail, “The opportunity to open the Bondi store fell into the brand’s lap a mere six weeks before opening the doors.” Allowing them to remain informed with the latest news, which includes generous gifting at store openings and in-store events.

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