Inside Retail

APRIL 8, 2024

A family dynasty In 1997 Logan’s youngest son Angus Logan joined the company as managing director to assist with operations and communication. During this time the business expanded into Melbourne and other markets. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Expansion Strategy Location 130

Inside Retail

MAY 9, 2024

Growing global The Sydney flagship is just the beginning of the designer label’s domestic expansion. One of the biggest hurdles to global growth is the challenge of managing the brand from Australia, alongside time zone challenges. Twelve months in the making, the store offers customers an elevated experience in a larger retail space.

Expansion 147

Expansion Target Market Fashion Boutique 147

Inside Retail

APRIL 26, 2021

The partnership will enable Australian businesses to easily bring products to Pinterest and make them shoppable, and allows market-specific feeds, meaning the discovery platform can be used as an online catalogue for brands to show off different products in different markets.

Target Market 255

Target Market Expansion Marketing Management 255

Inside Retail

OCTOBER 24, 2023

Daniel Broderick, New Era’s managing director for Asia Pacific, recently shed light on how this iconic brand aims to shape the future of fashion in the region. The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

SEPTEMBER 26, 2022

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Inside Retail

FEBRUARY 25, 2024

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. Italy, the Middle East and Japan are currently the three main markets for the brand.

Department Stores 130

Department Stores Boutique Expansion Strategy 130

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52