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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

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Goodbyes’ roadmap for national expansion and a store in every city

Inside Retail

Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. Olivia Mangan: The landscape of fashion in Australia and globally is witnessing a really remarkable shift,as secondhand is getting widespread acceptance.

Expansion 244
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With new store, Nere seeks to elevate travel for the mass market

Inside Retail

With most items priced under A$200, the brand is seeking to elevate travel for the mass-market consumer. “Everyone travels now,” McGahan told Inside Retail. McGahan was quick to note that Nere’s fashion focus hasn’t come at the cost of its product quality. Global expansion ahead Since Nere first launched in 2022, it has sold about 1.6

Marketing 246
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Buyer sought for collapsed eyewear retailer Soda Shades

Inside Retail

KordaMentha Restructuring, as voluntary administrator, has begun a sale process for the business, which sells eyewear on its own website, as well as through online fashion retailers including The Iconic. . The brand was once part-owned by social media influencer and entrepreneur Steph Claire Smith and her partner Josh Miller.

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From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans

Inside Retail

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. Beyond the sponsorship strategy, Hampson expects Replay to benefit from increased spending on luxury fashion post-Covid.

Expansion 130
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Why the “real momentum” behind resale will come from emerging markets: report

Inside Retail

In today’s uncertain economy, he added that consumers are embracing frugality, and this trend is not limited to essential items but also extends to discretionary ones like fashion. The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price.

Marketing 130
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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

Fashion 130