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What’s new in visual merchandising?

Retail Focus

Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Keep consumers engaged Up first is Propability, which, as its name may suggest, specialises in the supply of props and similar solutions to the market.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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IRDC 2021: Social media influencers and your brand…

VMS

Breakout Session: The Social Experience – Influencers’ Role in Creating Popular Retail Engagements. The post IRDC 2021: Social media influencers and your brand… appeared first on Visual Merchandising and Store Design. But how do you leverage these influencers effectively to help share your story?

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Australia’s social commerce market tipped to top $2.67 billion this year

Inside Retail

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. The post Australia’s social commerce market tipped to top $2.67 billion by 2028.

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The Power of Brand Storytelling in Visual Merchandising

Creative Displays Now

Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. Businesses use brand storytelling for the simple fact that it’s more engaging and memorable than simply listing facts about your product.

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Clicks and mortar retail – can social media help the high street?

Barber Design

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Encouraging shoppers into stores. Instagram revolution.

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Stepping into the future: Bata Thailand’s dynamic transformation unveiled

Inside Retail

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.