Shifting tides: Southeast Asian consumers adapt spending amid challenges
Inside Retail
JANUARY 22, 2024
A substantial 57 per cent are opting for more affordable groceries to manage expenses, and this trend is expected to persist in the coming six months. Additionally, in a country where around 70 per cent live on or below the poverty line and rice is the top food item purchased, the price of rice rose almost 20 per cent. 2023 ended at 6.0
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