Inside Retail

NOVEMBER 7, 2023

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. This builds engagement and triggers browsing or shopping intent that, if managed well, will later convert into sales.

Flow 130

Flow Engagement Promotion Strategy 130

Inside Retail

SEPTEMBER 9, 2021

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions.

Promotion 239

Promotion Line Advertising Management 239

Inside Retail

DECEMBER 5, 2023

Black Friday Cyber Monday (BFCM) will have been a customer data goldmine for every retailer, delivering a huge increase in traffic and engagement across websites and messaging. That represents a massive opportunity to engage prospects and convert them into customers. Who within your audience was most engaged?

Strategy 130

Strategy Engagement Flow Promotion 130

Inside Retail

NOVEMBER 21, 2023

But smart retailers know that creating memorable, personalised interactions can foster long-term customer loyalty by building genuine engaged relationships with customers. By using Klaviyo’s predictive analytics tool, retailers can forecast what products or deals customer segments may be open to promotions for.

Apparel 130

Apparel Marketing Engagement Management 130

Jahabow

NOVEMBER 9, 2020

Whether your store offers only in-person shopping or you’ve turned to supplement revenue with eCommerce options, holiday email marketing is a surefire way to help boost traffic — and your bottom line. Start With the Subject Line. Just as important as timing and frequency is content quality, starting with the subject lines.

Marketing 98

Marketing Gifts Line Display 98

RetailMinded

APRIL 12, 2023

Content marketing is the best bet for you when you are a student entrepreneur or blogger looking to promote your site. Besides, you can engage in it yourself. In any case, your goal is to boost the quality of your copy and make it more engaging for readers. Content marketing isn’t too complicated when you have a solid strategy.

Strategy 52

Strategy Social Media Advertising Engagement 52

Retailing Insight

SEPTEMBER 3, 2021

Unlike social media where you’re constantly trying to figure out what the algorithm is asking for at that point and you’re spinning your wheels trying to figure out what is going to be promoted, email is simple. Finding Content That Engages. Your social media platforms should include a link to subscribe to your e-newsletter.

Marketing 52

Marketing Social Media Engagement Pattern 52