Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

SEPTEMBER 23, 2021

San Francisco-based mobile shopping app Wish has kicked off a campaign to dramatically increase the number of merchants on its platform from countries other than China. They realised that most of the supply side was China-based, and that came with some problems.”. Focus on discovery.

Hobbies 246

Hobbies Advertising Merchandising Fashion 246

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

DECEMBER 8, 2022

Joint loyalty programmes are also another important facet of the overall marketing mix in the grocery sector, creating a new ecosystem of value propositions and ultimately changing consumer behaviour. The survey found that Hong Kong consumers expect their shopping experiences to be exceptional, immersive and content-rich.

Hobbies 130

Hobbies Curate Social Media Consumer 130

RetailMinded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. This is just one of the many ways shopping has evolved. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

DECEMBER 14, 2021

Personal care brands globally have long focused on the needs of the adult population, with few brands bringing to market innovative solutions exclusively for kids. But Australian business Allkinds is here to change that with a “self-care brand that’s fuelled by fun”. Inside Retail : Where did Allkinds’ feel-good philosophy stem from?

Hobbies 130

Hobbies Social Media Shopping Display 130

Inside Retail

JANUARY 29, 2023

The collection has been carefully curated to drive brand desire among Depop’s community and allows us to engage with new audiences who want to enjoy our pieces in ways other than buying new. These partnerships highlight the resale market being a critical component of circularity within fashion.

Fashion 130

Fashion Hobbies Curate Apparel 130