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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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Gamified and global: How Wish aims to compete with Amazon

Inside Retail

San Francisco-based mobile shopping app Wish has kicked off a campaign to dramatically increase the number of merchants on its platform from countries other than China. Levine said new sellers offering branded merchandise will also benefit from significant exposure through the app’s internal advertising machine. Focus on discovery.

Hobbies 246
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230
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Here’s what a great retail experience looks like in Hong Kong: KPMG

Inside Retail

The survey found that Hong Kong consumers expect their shopping experiences to be exceptional, immersive and content-rich. They also want it to flow seamlessly across all touch-points, combining the convenience of online shopping with the service of offline retail. Future recommendations.

Hobbies 130
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All things bright and beautiful: About Allkinds’ fun-filled philosophy

Inside Retail

Paula Gorman: Kids and teens have a lot to deal with: they’re learning, growing, making friends, changing friends, picking up hobbies, playing sports, and learning to express themselves every day. Inside Retail : Where did Allkinds’ feel-good philosophy stem from? IR: What else can we expect from Allkinds in the next 12 months?

Hobbies 130
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“An exciting and important step”: Why Tommy Hilfiger is teaming with Depop

Inside Retail

The collection has been carefully curated to drive brand desire among Depop’s community and allows us to engage with new audiences who want to enjoy our pieces in ways other than buying new. The range of approximately 100 pieces has been curated for Depop’s UK-based community and includes sizes ranging from XXS-3XL.

Fashion 130
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12 Retail Tips for 2022

Retailing Insight

This coming year will set the new shopping trends in stone for the next decade and create a new standard for retailers to pay attention to and master. IN-PERSON SHOPPING Has dropped from 60% of sales to 37% of sales, according to the Verizon Look Forward Study. FASTER & FREE SHIPPING Consumers will pay more!