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Ad-bots and ad-blockers are skewing your analytics

Inside Retail

JANUARY 13, 2022

The issue is two-fold: missing crucial data due to humans blocking ads, and inflated metrics due to bots clicking on ads and infiltrating digital conversion funnels. This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage.

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Advertising Layout Form Engagement 130
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Managing retail touchpoints for a positive customer experience

Retail Focus

NOVEMBER 28, 2022

On the one hand, operational changes and on the other hand, changes linked to the user experience. Physical retailing has recovered its glory and has taken its rightful place alongside other retail formats such as digital or metaverse. Moreover, brands are refocusing on the “human” variable and on rehumanizing physical commerce.

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