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4 Methods Guaranteed to Engage Esports Consumers  

Trade Show Booth Companies - Trade Group

In August 2018, a sports tournament was held in Vancouver’s Rogers Arena. The 2018 event set the record for the largest esports prize pool, beating out the previous holder, The International 2017. To put this year’s awards into perspective, here’s how they compare other 2018 sporting events: The 2018 U.S.

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Top 10 Gaming Conventions in Asia 

Trade Show Booth Companies - Trade Group

We will look closer at Asia’s top 10 Gaming conventions that continue to impact the digital world. In 2013, this small independent expo event grew from 200 patrons to an outstanding 11,000 patrons in 2018. This dives into the art form of animation. This event has become insanely popular throughout its tenure in Kyoto.

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Analysis: Inside the greatness that lies behind the Supergreat beauty app

Inside Retail

The Supergreat app launched in 2018. It has grown quickly in the past three years, as it offers a platform for people to share short-form videos and live streams of their favourite make-up looks, techniques and skincare routines, plus incredibly popular unboxing videos of beauty hauls.

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BNPL firm Pay It Later faces wind-up order, as SMEs claim bills unpaid

Inside Retail

A Current Affair reports co-owners Donald Graham and Thomas Hegarty are engaged in a legal dispute over the company’s future, with Hegarty petitioning the Federal Court to dissolve the firm. Founded in 2018, Pay It Later claims to have hundreds of retailers signed up to its service.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Membership levels based upon the amount a customer spends are the most common form of loyalty program. Instead, shoppers are clamoring for instant benefits in the form of immediate discounts on their purchase (53%) and faster shipping (51%). Starbucks customers, for example, feel engaged with its annual free birthday drink.

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Buy now pay later: What’s retailers’ responsibility?

Inside Retail

Accordingly, brands spend significant time and money positioning themselves to create positive associations with consumers, whether that’s through communicating their purpose or engaging in worthy environmental or social partnerships. million in the 2017-18 financial year to $32 million in 2018-19 representing an increase of 90 per cent.

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A tasty combo: When food and beauty collide

Inside Retail

From introducing the 10-step skincare routine to animal-themed sheet masks, micro beauty trends that started in South Korea, China and Thailand are now influencing beauty trends all over the world. Etude announced it would be closing most of its physical stores in China and other parts of Asia. Food collaborations.