Developing retail experiences through immersive retail design
MAY 9, 2023
Ghalia BOUSTANI. Senior retail consultant at Univers Retail | Published author | Visiting lecturer. Retail environments are becoming increasingly engaged as retailers recognize the importance of creating a one-of-a-kind, memorable customer experience. With the rise of e-commerce, retailers must find new ways to attract customers to physical stores and give more meaning to their visit; one way to do this is by creating a more engaging and immersive experience.
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