David Jones launches in-house retail media agency, Amplify
Inside Retail
AUGUST 3, 2023
David Jones has joined the growing ranks of major retailers to establish their own retail media sales and management business. The department store chain has launched a standalone business called David Jones Amplify which will give brands access to more than 475 in-store media, 102 digital formats and 70 print and digital editorial formats. The move follows similar initiatives by Woolworths Group – which set up Cartology inspired by US retail giants Target and Walmart – and Chemist Warehouse, a
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