Can King Living differentiate itself in the $379b US furniture market?
Inside Retail
OCTOBER 11, 2023
This week, Australian furniture and homewares brand King Living announced plans to expand into the United States. The business already operates across Australia, New Zealand, Singapore, Malaysia, Canada, China, and the United Kingdom, but a step into the US is a whole different beast. According to Statista, the US furniture retail category is worth $379.6 billion annually, and is expected to grow by a CAGR of 3.91 per cent between 2023 and 2028.
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