Abercrombie and Fitch turns to its employees in a new brand activation
Retail Focus
JANUARY 14, 2022
Abercrombie & Fitch has turned to its employees to share their new experiences in a new brand activation aimed at “officially reintroducing” the retailer to its customers. The ‘Abercrombie Today’ campaign aims to renew the retailer’s commitment to inclusivity by creating a sense of belonging by reaffirming its brand purpose, which is that “every day should feel as exceptional as the start of a long weekend: comfortable, confident, stress-free – together”.
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