Nisa retailers get access to Co-op’s value range

By Éilis Cronin in Industry News 14th January 2022

The Co-op’s Honest Value range is to be sold through Nisa stores in an effort to give them a competitive edge as shoppers seek to make inflation-beating savings.

The range gives customers choice on a selection of essentials across categories including fruit, vegetables, ready meals, soft drinks, and dairy, as well as household goods.

The products also meet the group’s sourcing standards with 100% fresh British meat and Fairtrade.

Nisa’s trading director Ayaz Alam said: “We have seen great success for the Co-op own brand from Nisa partners with more than 90% now participating in the range across all tiers.

“The need for value is more important than ever before and we want to make sure Nisa partners are well placed to offer their shoppers a choice across all price points but particularly so for the value-conscious shopper.”

The Co-op has owned Nisa since May 2018.