NZ toy company Zuru loses trademark case against Lego
Inside Retail
JULY 19, 2023
Toymaker Zuru has lost a trademark case against Danish toy company Lego regarding the packaging of its Max Build More products. Zuru began selling its Max Build More building bricks in 2018 and put a statement on its packaging saying the bricks were compatible with Lego’s ones. After Lego took exception to this and prompted retailer The Warehouse to withdraw the products from sale, Zuru replaced the statement with a notice stating its products were “compatible with major brands”.
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