Inside Retail

MARCH 9, 2023

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. Temu has asked the court to dismiss the lawsuit.

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Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. What is an influencer?

Marketing 94

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Trade Show Booth Companies - Trade Group

SEPTEMBER 22, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Here are the best LinkedIn Outreach Strategies to help you make a lasting impression and achieve your objective. Photo credit: Unsplash The post 10 Best LinkedIn Outreach Strategies appeared first on The Trade Group.

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Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.

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RetailMinded

MARCH 29, 2024

In this article, we will dive deeper into learning more about which video automation tools you can use for your retail marketing strategy this year. Share: The last step is to download your videos and directly share them through your email, and social media channels. That’s why video automation tools were created.

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Inside Retail

NOVEMBER 13, 2022

Adjust has released the long-awaited second half of its guide, which aims to help app marketers scale their app growth with strategies for user retention, internationalisation, and influencer marketing. . Also included is a comprehensive overview of deep linking , a strategy shown to double apps’ user retention rates.

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Trade Show Booth Companies - Trade Group

NOVEMBER 3, 2023

Entrepreneurs often turn to a treasure trove of strategies to gain a competitive edge. Among the many strategies are exhibiting at trade shows. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" However, it’s equally undeniable that exhibiting at the wrong shows is a tremendous waste of time and money.

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Inside Retail

MAY 31, 2023

The company’s reportedly $14 million ad investment paid off, as downloads surged by 45 per cent and daily active users increased by 20 per cent on the day of the Super Bowl, and Temu surpassed Amazon and Walmart as the most downloaded app with sustained growth afterwards.

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Trade Show Booth Companies - Trade Group

AUGUST 30, 2023

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is Paid Search Advertising? Here are the precise differences between paid search and paid social.

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Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Consumers want to be entertained. What can gaming do for retailers?

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Trade Show Booth Companies - Trade Group

SEPTEMBER 11, 2023

Instagram, one of the most popular social media platforms, has recognized this need and introduced a new tool to enhance communication and engagement – Instagram Threads. Threads presents numerous compelling reasons to become part of your social media strategy. Here are some of the key features of Threads.

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Inside Retail

AUGUST 1, 2023

You don’t want to have team members spending their time downloading and uploading files between systems. A Gartner survey of 405 marketers found that 61 per cent of respondents said they lacked internal capabilities to execute their strategy.

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Trade Show Booth Companies - Trade Group

NOVEMBER 6, 2023

Army to unveil its latest innovations and strategies while also simultaneously fostering a sense of collaboration between military organizations, industry partners, and the broader public. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Throughout the decades of the event, it has changed immensely.

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Inside Retail

AUGUST 22, 2021

Another finding showed that 54 per cent of the people surveyed had discovered a new small-scale retailer via social media during the pandemic period. I think it’s a realisation of the strength of e-commerce, which means that having to sort out an online-first strategy is the right business decision for most small to medium businesses.

Shopping 173

Shopping Social Media Strategy Consumer 173

Trade Show Booth Companies - Trade Group

NOVEMBER 21, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The 38 th Space Symposium show in 2023 featured over 10,000 attendees from 40 different countries in a four-day event. If you’re starting to design an exhibit, get a head start with the resources below to ensure your marketing strategy is top notch!

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Trade Show Booth Companies - Trade Group

SEPTEMBER 5, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The HMRSSS helps you connect face-to-face with manufacturers of the products, along with the advantage of “on the show floor” savings. Let us help you get a head start by viewing these top resources to help with your trade show marketing strategy.

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Trade Show Booth Companies - Trade Group

NOVEMBER 23, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" CAMEX is the place to meet with campus retail buyers which in the 2023 show, attendees spent almost 4 hours on the show floor compared to national trade show averages! Before you register, be sure to check out the resources below to boost your exhibit strategy.

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Social Media Tailored Promotion Strategy 52

Inside Retail

OCTOBER 21, 2021

Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and social media accounts, via smartphones, computers and tablets. .

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Social Media Gifts Shopping Consumer 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 21, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" NRF Protect 2023 was designed with individuals like you in mind. Attendees had the opportunity to acquire the most up-to-date strategies for addressing specific security threats and to adopt a comprehensive security approach, rather than a fragmented one.

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Trade Show Booth Companies - Trade Group

AUGUST 31, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The Sea-Air-Space Exposition has served as a platform for networking, knowledge exchange, and collaboration among governments since 1965. Within three days, Sea-Air-Space unites with the U.S.

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Location Space Social Media Strategy 52

Trade Show Booth Companies - Trade Group

OCTOBER 17, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Becoming an exhibitor at The Hospitality Show, you can connect with operators, owners, and procurement specialists looking for innovative products and solutions.

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Social Media Promotion Concept Marketing 52

Inside Retail

JULY 7, 2021

Given that digital advertising has largely been built upon third-party cookies that track the way a person shops online, it will significantly impact the way brands execute digital marketing strategies. You can download the report here. It establishes a level of trust that brand-generated ads simply can’t. Miss out at your peril.

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Inside Retail

OCTOBER 3, 2022

They’re loud on social media, and it’s quite fun to see how they are enjoying our products,” he explained. For example, last month in August, we did a ‘love collection’ in China for Valentine’s Day on the 8th of August, and it was all over social media. The impact that campaign had on social media was amazing.

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Trade Show Booth Companies - Trade Group

MAY 8, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 4. Not leveraging social media Social media can be a powerful tool to attract attendees to your booth. Use event-specific hashtags and engage with attendees on social media during the event.

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Inside Retail

NOVEMBER 14, 2021

The Nike trademark applications are “intended to cover the categories of downloadable virtual goods, namely, computer programs featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use online and in online virtual worlds”.

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Retail Focus

FEBRUARY 7, 2024

Multi-channel compatibility: Select a tool that aligns with your audience’s preferred communication channels, such as push notifications, SMS, email, or social media. Ease of use: Opt for a user-friendly tool that seamlessly integrates with your marketing team’s workflow.

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Customer Engagement Engagement Marketing Flow 130

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. Download the whitepaper on the secrets to automotive trade shows.

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Social Media Customer Retention Engagement Strategy 52

Inside Retail

FEBRUARY 27, 2023

All this shows e-commerce has become critical to any retailer’s sales strategy and there are significant benefits for brands. This is a strategy of ensuring the online and offline sales experiences are integrated, particularly in premium product categories like jewellery, where there is a mental spending limit online. Download here.

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Social Media Harmony Shopping Promotion 130

Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

As you can imagine, this marketing strategy has gained tremendous popularity in recent years. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Join us on a journey through the marketing world as we explore a brief history of experiential marketing and how it has changed into today’s powerful marketing strategy.

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Marketing Social Media Advertising Engagement 52

Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. Shein’s inclusive strategy makes a lot of sense.

Fashion 162

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Trade Show Booth Companies - Trade Group

JULY 27, 2023

Before you go, check out the resources below to get a head start to boost your trade show strategy. The six expos include MD&M SouthPack ATX D&M Plastec Powder Bulk Solids At IME South, attendees get the chance to discover one of the largest manufacturing events that connects you across multiple vertices and industries.

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Inside Retail

OCTOBER 26, 2023

They told us: “It makes the whole engagement strategy work a lot more seamlessly”. Download Retail Insights & Shopper Sentiment for 2024. Quinn concludes that omnichannel retail will continue to fundamentally transform the way retailers engage with their customers and operate their businesses. “We

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Inside Retail

JUNE 28, 2021

On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. By adapting to these predominant trends with customer- and digital-first strategies, retailers can overcome challenges and build trust in the new normal of retail.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 25, 2023

Unlocking the secrets to achieving virality across social media platforms can be challenging, particularly regarding video content. Promotion: Share your video content on other social media platforms. This enhances accessibility to provide more text that search engines can index.

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Social Media Engagement Promotion Other 52

Trade Show Booth Companies - Trade Group

FEBRUARY 15, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 2. Social Media Wait, how is social media supposed to make trade shows fun? There are a lot of strategies for using social media to raise brand awareness and make trade shows more fun.

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Social Media Engagement Marketing Planning 52

Inside Retail

APRIL 28, 2022

You can download it here. This is why, today, I share tips and hold monthly mentoring sessions on my personal social media channels of over 30,000 followers – to give back to hungry entrepreneurs, who don’t have support available. We quickly pivoted our strategy – the goal should never change, just the execution strategy.

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Fashion Social Media Strategy Planning 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 4, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" So, grab those digital quills as we explain the strategies to formulate the best possible follow-up emails that can’t be ignored. For example, “Unlocking Efficiency: 5 Strategies to Streamline Your Workflow and Boost Productivity.”

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