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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Among smaller businesses surveyed (with under $1 million annual marketing budget), 85 per cent see email marketing strategies as the most important digital marketing strategy, while for companies with larger marketing spend, both search engine optimisation and email marketing were rated highest at 76 per cent.

Marketing 287
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Preparing for EOFY sales success: 2024 omnichannel approach

Inside Retail

As the end of the financial year approaches, Australian retailers are adapting their strategies to meet the evolving expectations of modern consumers. Invest in hybrid retail and social media Blend physical and digital retail, and leverage social media for product discovery and sales.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7 million followers.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

Multi-channel compatibility: Select a tool that aligns with your audience’s preferred communication channels, such as push notifications, SMS, email, or social media. Ease of use: Opt for a user-friendly tool that seamlessly integrates with your marketing team’s workflow.

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Post-Event Recap: AUSA’s Annual Meeting 

Trade Show Booth Companies - Trade Group

Army to unveil its latest innovations and strategies while also simultaneously fostering a sense of collaboration between military organizations, industry partners, and the broader public. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Throughout the decades of the event, it has changed immensely.

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Tips for Going Viral on YouTube 

Trade Show Booth Companies - Trade Group

Unlocking the secrets to achieving virality across social media platforms can be challenging, particularly regarding video content. Notice this thumbnail features bright colors that will attract users from a visual perspective. Promotion: Share your video content on other social media platforms.