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From “most downloaded” to underdog: Deal gives Wish a lifeline but no guarantees

Inside Retail

As Neil Saunders, managing director and retail analyst at GlobalData, noted, “Wish has been acquired for a fraction of its original valuation which shows that this is a company in deep trouble, not one that is on the front foot. Why did Wish agree to the buyout? Wish was founded in 2010 and rose to prominence over the next decade.

Consumer 130
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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Keeping track of all the seasonal events can be overwhelming, and missing just one or two key marketing moments may mean passing up an opportunity to inspire your customers to shop with your brand. These dates can inspire marketers to think outside the box and create opportunities they might not have considered. “You

Strategy 130
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Less than 50 per cent of retailers are ready to manage digital complexity

Inside Retail

In an effort to help retailers manage the rapidly increasing digital complexity both online and in-store, Incisiv, an industry insights firm, conducted a survey titled “Digital Complexity: Thriving in Unpredictable Times” in collaboration with Commercetools , Contentstack , and FluentCommerce.

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Aussies are lagging in affiliate marketing uptake – that’s about to change

Inside Retail

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.

Marketing 264
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How merging data analytics and retail management can drive business value

Inside Retail

Data science is very powerful – but capturing real value from that capability is challenging, particularly if you’re not the biggest retailer in your market sector. A lot of category managers tend to think about the range they have, but not the combination of range and store. Download our white paper.

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Flora & Fauna founder Julie Mathers talks authentic marketing

Inside Retail

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. You can download it here. The post Flora & Fauna founder Julie Mathers talks authentic marketing appeared first on Inside Retail.

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