article thumbnail

“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

article thumbnail

The Benefits of Custom POP Displays

Creative Displays Now

A point-of-purchase display is an excellent way to convert shoppers into buyers. What Are POP Displays? Point-of-purchase displays are one of the most effective forms of retail advertising. Businesses often earn more in sales than they spend on the displays. You win once you convince someone to buy your product.

Display 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s new in visual merchandising?

Retail Focus

Of course, things have moved on a little from the early days of simple displays, with retailers now having a whole arsenal of tools at their disposal to not only bring in more consumers, but also improve their overall experience. However, when it comes to actually using these tools, this is often easier said than done.

article thumbnail

A Beginner’s Guide to Social Media Marketing for Trade Shows

Trade Show Booth Companies - Trade Group

Social media (SM) and live events are a match made in marketing heaven. Choose your social media platform. Action Have a call to action (CTA) to fill out a form, like, share, and comment. Every post should have a CTA in some form. Provide experiential elements that are shareable on social media.

article thumbnail

POP Display Examples

Creative Displays Now

But with 80% of consumers making their buying decisions when shopping, you shouldn’t overlook the potential impact of in-store displays. Point-of-purchase displays are the final form of advertisement to catch the customer’s attention and convince them to make an immediate, informed purchase. What Is a POP Display?

Display 98
article thumbnail

Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Interactive digital displays, touchscreen interfaces, or QR codes can also offer additional information or exclusive content. It has designed popup stores with Instagram-worthy moments in mind.

article thumbnail

Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.