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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com.

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Difference Between Paid Search & Paid Social Advertising 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" What is Paid Search Advertising? When a user searches for those keywords, the ads are displayed prominently at the top or bottom of the search results. Overall, paid search advertising stands as a cornerstone of modern business promotion.

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10 Reasons Why Attendees Walk Past Your Booth 

Trade Show Booth Companies - Trade Group

Poor location A booth tucked away in a corner or near competitors with more appealing displays may need help attracting foot traffic. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 4. Train your staff to engage with attendees, answer their questions, and promote your products or services.

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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

Let’s face it, the rise of “socialmedia has often resulted in less face-to-face interaction. For those who aren’t predominantly extroverts, socializing takes practice—and it’s clear that sending an email is not the same as talking to someone’s face. People are more likely to act in ways to avoid social pain than seek pleasure.

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

Download our white paper "Demystifying Trade Show ROI". The rise of experiential marketing coincides with the rise of social media. In general, there are three strategies for using promotional items effectively. The best promotional items incorporate all three. FREE WHITE PAPER. TIP 5: GIVE RELEVANT SWAG.

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How to Give B2B Trade Show Attendees What They Truly Want 

Trade Show Booth Companies - Trade Group

This makes it essential to deliver value to attendees when they stop by your display. Promote Attendance Well before the show doors open, you can begin to encourage attendees to swing by your booth. Produce a host of social media notifications.

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How to Create a Profitable Trade Show Program

Trade Show Booth Companies - Trade Group

From there, continue your research by… Visiting the shows’ website Downloading their prospectus if they have one Rea their “why exhibit” section Interview show management, asking them about latest show stats, their outreach/advertising and promotions to attract new attendees. Design the perfect display for your booth.