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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The Iconic remains Australia’s leading fashion and lifestyle platform with 25 million monthly visitors, an estimated 2000 app downloads every day and over 1.7

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

2 Promote exclusive deals and early access via mobile push Klaviyo allows brands to create mobile push notifications that appear on mobile phone screens even when they are locked (with your customer’s permission, of course). Download Klaviyo’s free e-commerce marketing calendar with 150+ key dates today!

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

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Tapping into Temu: Why American Gen Zs love the Chinese app

Inside Retail

The company’s reportedly $14 million ad investment paid off, as downloads surged by 45 per cent and daily active users increased by 20 per cent on the day of the Super Bowl, and Temu surpassed Amazon and Walmart as the most downloaded app with sustained growth afterwards.

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Why retailers should be like Kmart and Target and review their tech stacks

Inside Retail

Often product teams ask for new product or promotion pages to be heavily tagged to report on success. Some of these tools can even automatically flag a low Net Promoter Score (NPS) customer journey so you can see exactly what issues affected your score.

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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The appeal of interactive experiences has cemented itself into the world of retail. Consumers want to be entertained.