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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers.

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

This can lead to increased conversions and higher customer retention rates. Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. Data analysis experts can provide valuable insights into customer behaviour, market trends, and sales performance.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Revolutionising loyalty programs.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. Retailers interested in using Stocard from a marketing perspective or as a provider for a loyalty programme are invited to connect with the firm for more information.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

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Six Tips And Techniques To Boost Retail Efficiency

RetailMinded

By embracing new technology, digitizing processes, streamlining staff training, and enhancing the customer shopping experience, businesses can improve operational efficiency, foster customer loyalty, and drive revenue growth. Consider factors like customer flow, product placement, and store aesthetics to optimize your structure.

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OPINION: Why delivery experiences are just as important as the in-store experience

E Delevry

In the online world, retailers can use automated updates and notifications to stay one step ahead of customers and keep them informed at each point in the journey. Retailers can also offer customers a similar personal touch with multi-channel servicing. Insights for a personal touch. The digital world is here, are you ready?