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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? By targeting this audience with tailored marketing messages, you can increase the likelihood of conversion and achieve a higher ROI. It’s time to target people, not browsers.

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

This can lead to increased conversions and higher customer retention rates. Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. Data analysis experts can provide valuable insights into customer behaviour, market trends, and sales performance.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. It’s something that’s helped elevate both the in-store and online shopping experience,” says Condon.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

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Six Tips And Techniques To Boost Retail Efficiency

RetailMinded

By embracing new technology, digitizing processes, streamlining staff training, and enhancing the customer shopping experience, businesses can improve operational efficiency, foster customer loyalty, and drive revenue growth. Consider factors like customer flow, product placement, and store aesthetics to optimize your structure.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!