article thumbnail

The $15bn impact: Physical touchpoints drive Australian e-commerce revolution

Inside Retail

David Boyer, VP, head of ANZ at Auctane, underscored the transformative potential of this finding: “Today’s informed consumer seamlessly navigates physical touchpoints like brick-and-mortar stores, social media discovery channels, and even embraces innovative solutions like AI-powered assistants.

article thumbnail

Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

This can lead to increased conversions and higher customer retention rates. Social Media Management Outsourcing social media management to experts allows you to leverage various platforms to engage with customers, build brand loyalty, and promote your products effectively.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

article thumbnail

8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.

article thumbnail

5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

article thumbnail

3 Reasons Digital Marketing Matters To Your Retail Business

RetailMinded

The downside of conventional marketing is that it’s hard to touch base with clients if you don’t have their contact information and customer data. If you have businesses in Surrey or Guildford, for example, you might have probably already earned loyal customers in the area due to personal connections and networks.

Marketing 106
article thumbnail

Digital Transformation in Retail: The Need is Now

Parcel Pending

Today, however, retailers broadcast their points of difference through displays, recommended products, social media posts, and email communication that is consistent with their brand DNA. 7 Data-Informed Decision-Making Big data and data analytics come together to assist retailers in more informed decision-making.