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“No immediate impact”: Experts weigh in on Senate Committee’s recommendations

Inside Retail

This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

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A Short Guide To Technographic Data And The Information It Provides For Retailers

RetailMinded

You can break it down in many ways to get beneficial information; technographic data is just part of the extensive data spectrum. . All information about customer buying habits, demographics, usage statics, etc., Instead, it gives information about how customers use technology. . Improved customer retention .

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

This can lead to increased conversions and higher customer retention rates. Social Media Management Outsourcing social media management to experts allows you to leverage various platforms to engage with customers, build brand loyalty, and promote your products effectively.

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FTC Looks to Crack Down on Subscription and Membership Auto-Renewals

Hunton Andrews Kurth

If the rule takes effect, retailers that provide subscription-based goods or services will need to review their policies and develop compliant strategies for consumer acquisition and retention. While the rule does not prohibit free or reduced-price trials to entice consumers to sign up, it may limit the effectiveness of such promotions.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

That sharing leads to a better overall customer journey and stronger customer retention, as shoppers are exposed to content relevant to their preferences and lifestyle – versus offers that don’t fit their needs or wants. . To read more, click here to visit the company’s website.