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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers.

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What investors want: The four e-commerce metrics that matter most

Inside Retail

Attribution has also been made more difficult due to recent Apple iOS upgrades, which have limited the ability for businesses to effectively reach and engage their target audiences on Facebook and Instagram. The flipside is customer retention – which again is reflective of your overall business.

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3 Reasons Digital Marketing Matters To Your Retail Business

RetailMinded

Whether your business is engaged purely online or accepts transactions through physical stores, it needs to be digitally present. For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Doing this helps build customer relationships and further increase brand loyalty.

Marketing 106
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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

If that doesn’t change your mind about using e-commerce platforms, here are other ways these tools can increase your sales opportunities: Reach customers who live too far from your product suppliers. Engage online with your audience. Keep your brand at the front of customers’ minds.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers.