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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Cosmetics retailer Sephora offers a Virtual Artist feature for customers to try on different makeup products.

Shopping 243
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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. AI algorithms can analyse vast amounts of customer data to understand preferences, predict behaviour, and offer personalised product recommendations.

Tailored 246
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Deep dive: What social commerce looks like around the world

Inside Retail

TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. Visibility of your current and potential customers, and the ability to chat with them directly. This enables tailoring of messaging and content specifically for certain audiences.

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Holiday Packaging Trends for 2024

CRP

Holiday Packaging Trends for 2024 Make It a Season Your Customers Will Never Forget Believe it or not, now is the time to start planning your 2024 holiday packaging, especially when unforeseeable supply chain disruptions or packaging material shortages can occur. Image courtesy of Yves Saint Laurent. Get in touch with us today.

Gifts 52
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Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

A recent report from Klaviyo and Qualtrics shows that despite current economic challenges, 52 per cent plan to spend the same amount online this upcoming BFCM than they did last year – and 15 per cent plan to spend more. If you are using dynamic codes, be sure to upload enough codes for the number of people you plan to send them to.

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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. However, a mere 12% of surveyed companies say they plan to implement efforts of personalisation by more than 10%.

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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.