Remove Customer Engagement Remove Planning Remove Promotion Remove Shopping
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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Chatbots expanding customer service Hyper personalisation has become a game changer in retail.

Shopping 243
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How to nail your BFCM strategy without adding to the noise

Inside Retail

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. Get in front of your customers (or in their pocket).

Strategy 243
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How to create an Effective Merchandising Plan

Compliantia

The good news is, with proper planning, not only can you ensure that the right, in-demand products are available to customers when they need them, but also avoid ending up with excess inventory. This is where a merchandising plan can help. What is a merchandising plan and why should retailers care? Let’s get started.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

She said that more than one-quarter of retail businesses polled in Shipstation’s latest research plan to increase delivery charges for customers this year, and 10 per cent plan to increase the cost of returns. So retailers really need to be careful with what they are promoting to ensure it does not conflict with their messaging.”

Balance 234
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Delivery management platform, Scurri topped over €12 billion in Gross Merchandise Value (GMV) in the total value of shipments processed in 2023

Retail Focus

Already working with hundreds of retailers and brands, Scurri added a mixture of enterprise and mid-market retailers, including The Perfume Shop, BrandAlley, Victoria Plumbing, Loake Shoes, LeMieux and Weird Fish, to its roster of clients last year.

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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. Use the e-commerce marketing calendar to anticipate these moments and create themed content that resonates with your customers.

Strategy 130