Retail Focus

JANUARY 10, 2022

Andrew Dunbar, General Manager EMEA of global digital consultancy Appnovation. Here are three ways an effective analytics strategy can unlock the value of data, backed by examples of retailers that have cracked the code. This includes anything from at-a-glance top-line trends to drilling down into significant growth metrics.

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Strategy Engagement Perspective Customer Engagement 244

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Remember the debate over e-commerce versus brick and mortar?

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Social Media Light Reimagine Engagement 279

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. But first, let’s take a look at the history of DTC and why it became so popular.

Engagement 130

Engagement Strategy Consumer Marketing 130

Compliantia

MARCH 31, 2023

A merchandising plan is a detailed strategy or blueprint that outlines how you should select, manage, price, present, and promote the products at your store to elevate the customer experience, create the maximum ROI, boost your brand value, and optimize inventory levels. Let’s get started.

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Merchandising Planning Visual Merchandising Display 93

Inside Retail

OCTOBER 24, 2023

Daniel Broderick, New Era’s managing director for Asia Pacific, recently shed light on how this iconic brand aims to shape the future of fashion in the region. He went on to say that the city’s diverse and multicultural population also presents an opportunity for New Era to tap into various customer segments.

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Target Market Social Media Fashion Tailored 130

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. This is especially crucial in managing seasonal or event-driven merchandise. This is especially crucial in managing seasonal or event-driven merchandise.

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Consumer Engagement Shopping Pattern 147

Parcel Pending

MARCH 30, 2024

A good Warehouse Management System (WMS) allows for real-time inventory management and tracking, boosting warehouse efficiency , productivity, and accuracy. Enhance Customer Experience with Omnichannel Solutions The construction supply industry must create a unified shopping experience to satisfy customer expectations.

Outdoor 52

Outdoor Strategy Management Customer Engagement 52

Parcel Pending

DECEMBER 8, 2023

Special incentives, product recommendations, and review requests are all powered by customer analytics and data. Improve Inventory Management The kiss of death in retailing is the missed sale due to out-of-stock inventory. Customer Relationship Management Software Sophisticated CRM software manages many customer journey elements.

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Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

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Strategy Customer Engagement Engagement Tailored 130

Inside Retail

JUNE 15, 2021

With shoppers using apps to buy groceries and videos to buy clothes, it’s more essential than ever that businesses make technological adaptation a core pillar of their strategies. The brands that will lead tomorrow’s retail industry are those that make digital transformation a centerpiece of their strategies.

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Consumer Strategy Engagement Marketing 147

Parcel Pending

MARCH 29, 2024

Stacy Hughes, CISO at investment management firm Voya Financial, emphasizes the gravity of data security: “Every organization should assess where their sensitive data resides, whether third and fourth parties can access that data, and whether those organizations uphold robust data classification policies.” March 20, 2024.

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Social Media Marketing Management Flow 52

Creative Displays Now

JULY 24, 2023

Data analytics: Interactive digital signage can provide valuable data on customer engagement so you can refine your marketing strategy. If there is a power outage, customers will have no access to your brand and power surges can damage your equipment. Your Location Consider where you would like to display your signage.

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Display Advertising Visual Merchandising Promotion 97

RetailMinded

SEPTEMBER 29, 2020

Prior to the rise of the COVID-19 pandemic, retailers were investing in stores by right-sizing their real estate footprints and reshaping the store experience around customer engagement. Putting a mobile device into the hands of a retail associate is rapidly becoming a key, revenue-driving part of that strategy. Clienteling.

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Engagement Flow Customer Engagement Location 69

Inside Retail

JUNE 14, 2022

Delivery has become a clear indicator of retailer competence, defining the brand value as much as any other part of the customer engagement. Today’s customers are used to lightning-fast service and a poor delivery experience can be the dividing factor to turn a first-time shopper into a loyal customer.

Strategy 130

Strategy Social Media Management Consumer 130

Inside Retail

AUGUST 17, 2023

Customer theft has long been recognised as retailers’ primary source of loss, accounting for about half of all crime-related losses. When we sought answers from LP managers, enquiring about the tactics customers engaging in theft employed, their responses were both enlightening and disheartening. What deters shoplifters?

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Creative Displays Now

JUNE 30, 2021

These instances highlight how customers interact with brands, as well as how brands respond to them. As a marketing manager, your main goal is to remain profitable and competitive while satisfying your customers. AI tools such as chatbots and AI-assistants help customers assess and buy products.

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Social Media Display Consumer Shopping 52

Inside Retail

FEBRUARY 26, 2024

From the clothing to the drinks to the food, everything at the temporary retail location will be inspired by the designer’s mantra of “classic with a twist”. The cost of renting a pop-up space also tends to be significantly cheaper more permanent locations, averaging $23.70 per square foot for a pop-up versus $32.12

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Department Stores Fashion Shopping Engagement 130

Inside Retail

JANUARY 8, 2024

From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.

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Inside Retail

DECEMBER 17, 2023

Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. A CDP is a tool that serves as a brand’s single source of truth about its customers.

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Inside Retail

AUGUST 15, 2023

It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards. The brand has also strategically positioned its bean retail areas and filter-brewing stations in prominent and accessible spots in its cafés, to encourage customer engagement and enquiry. “To

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Marketing Engagement Location Shopping 130

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52

Parcel Pending

FEBRUARY 28, 2023

The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments.

Social Media 52

Social Media Tailored Strategy Shopping 52