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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Gaming can help marketers: Collect valuable customer data.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. They actively interact with the brand, its products or services, and with one another, forming a sense of belonging and loyalty.

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The Power of Brand Storytelling in Visual Merchandising

Creative Displays Now

Selling a product or products requires creating a cohesive marketing strategy. Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. What makes customers engage with your brand or products?

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Generative AI takes a deep dive into the sea of data, extracting valuable insights from a consumer’s past purchases, browsing history, even their social media activity.

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Retail Trends to Watch Out For

Creative Displays Now

Rather than being used to like posts and share articles, social media has recently become a space for what’s known as social commerce. With the launch of native shopping on Facebook, Instagram and TikTok, the use of social media is gradually morphing from just networking to direct buying and selling.