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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130
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3 searchandising strategies for 2022

Inside Retail

It’s the process of curating on-site search results to help your customers discover important products on your website as they’re shopping. Online merchandisers are already putting a lot of effort into content, product visibility, collection curation, and product presentation. Curating search and category page results.

Strategy 147
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

Strategy 130
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Revealed: Raffles’ strategy to lure back in luxury customers

Inside Retail

The new stores at the iconic luxury mall are designed to expand its lifestyle, beauty and food and beverage offerings so shoppers can get a taste of specially curated merchandise and unique shopping experiences. “We According to Ng, Raffles’ tenancy mix has been carefully curated to cater to the diverse demographics who frequent the mall.

Strategy 130
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The Personalization Playbook: 2024 Strategies

The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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“We are running out of time”: Kering CEO reveals sustainability strategy

Inside Retail

During the recent Global Fashion Summit in Copenhagen, Marie-Claire Daveu, Kering’s chief sustainability and institutional officer, and Bottega CEO Leo Rongone revealed Kering’s strategies towards sustainability and its vision for the future. Rongone is of the opinion that everything starts with design – including sustainability. “We

Strategy 162
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Leveraging connectors to build the best marketplace strategy in FY22

Inside Retail

A marketplace strategy is fast becoming one of the best ways for retailers to grow long-term, and thanks to a host of new connectors and strategic partnerships, there are several ways to achieve this that are geared for impact and efficiency. When will lockdowns end? When will borders open and tourists return?

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