article thumbnail

3 searchandising strategies for 2022

Inside Retail

Searchandising is the combination of the terms “search” and “merchandising” (and, no, we didn’t come up with the term!). It’s the process of curating on-site search results to help your customers discover important products on your website as they’re shopping. From brick and mortar to online.

Strategy 147
article thumbnail

Guide to Cross-Merchandising Using Retail Displays

Creative Displays Now

Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. It involves using related merchandise displays to expose your products to customers who are already buying products that complement yours.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. It retailed for around $3, and many people took to TikTok to post videos of trying the new creation.

Strategy 130
article thumbnail

Leveraging connectors to build the best marketplace strategy in FY22

Inside Retail

A marketplace strategy is fast becoming one of the best ways for retailers to grow long-term, and thanks to a host of new connectors and strategic partnerships, there are several ways to achieve this that are geared for impact and efficiency. When will lockdowns end? When will borders open and tourists return?

Strategy 130
article thumbnail

Revealed: Raffles’ strategy to lure back in luxury customers

Inside Retail

The new stores at the iconic luxury mall are designed to expand its lifestyle, beauty and food and beverage offerings so shoppers can get a taste of specially curated merchandise and unique shopping experiences. “We The post Revealed: Raffles’ strategy to lure back in luxury customers appeared first on Inside Retail.

Strategy 130
article thumbnail

Reimagining Your Retail End Cap Displays: Strategy Tips + Design Ideas

Rose

Of course, end caps are about more than just displaying merchandise; they’re often designed to tempt shoppers to experience a product or to give select brands a visual boost. Sometimes the strategy is to showcase high-profile brands to signal to shoppers that you’ve got the popular name products they are looking for. Staples End Cap.

article thumbnail

What retailers can learn from Australia Post’s clever new concept store

Inside Retail

Over the years several attempts have been made to stock these shelves with a merchandise range that will justify the floorspace. Customer-first approach Given the chance to review the strategy, the Australia Post team has flipped the focus. Australian-made focus The merchandise reboot is a story in its own right.

Concept 278