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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130
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FLANNELS opens the doors to its first store in Ireland at Blanchardstown Centre

Retail Focus

Luxury fashion retailer, FLANNELS, has opened the doors to its new store at Blanchardstown Centre, Dublin’s largest retail and leisure destination. The store is the retailer’s first in the Republic of Ireland. This opening is a great way to round off what has been a strong year for the centre.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. It also enables consumers to experience the brand in an elevated and curated manner.

Balance 130
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

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Pierre Yovanovitch opens design gallery in New York City penthouse

Dezeen

Pierre Yovanovitch chose a penthouse in a pre-war building for his New York gallery This business expansion offers a permanent base for Yovanovitch and his team in New York, and allows customers and clients from his largest retail market to see the Pierre Yovanovitch Mobilier products first-hand.

Design 112
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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.

Consumer 130
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Brazilian furniture brand Breton opens its first-ever international showroom in Dubai

Design Middleeast

Dubai was chosen for its cosmopolitan nature, its global reputation as a market for the high-end luxury segment and the exponential growth of its retail market to 10 billion dollars over the last decade, all of which point to its potential to generate business for Breton.