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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130
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Revealed: Raffles’ strategy to lure back in luxury customers

Inside Retail

The new stores at the iconic luxury mall are designed to expand its lifestyle, beauty and food and beverage offerings so shoppers can get a taste of specially curated merchandise and unique shopping experiences. “We This program will cover around 111,000 sq ft of retail space across levels one to three. An eclectic mix.

Strategy 130
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Seven standout store openings in the US: Casper, APL and more

Inside Retail

The space extends 3,000 square feet, with floors that are connected by a custom helix-shaped staircase made of stainless steel and travertine. The highly curated store consists of polished concrete, grey travertine, and glass, creating an ultra-sleek, art-inspired design layout.

Boutique 100
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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

When it comes to the scientific component: “Decades of customer research, driven by the overwhelming economic importance and growth of the retail industry, arm retailers with actionable data for effective merchandise strategies and best practices.” Curated Displays. Extreme Personalization. Appealing to All Five Senses.

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From personalisation to gamification, here are six ways to drive loyalty

Inside Retail

These are ways to inform, curate, share, build, inspire or even play. If you’re looking to establish your retail brand as a trusted source of information, providing expert reviews and recommendations to your members, this may be the approach for you. Curate: Be hyper-personalised People like to feel noticed, known and valued.

Curate 130